Brand Partnerships
Complete record of commercial endorsements and partners across multiple industries
As of 2026/07/20
| Signed | Brand | Role | Category | Slogan | Status | Note |
|---|---|---|---|---|---|---|
| 07/17/2026 | Crocs | Global Brand Ambassador | Casual Footwear | Your life, your stage — you're in control. | Active | Announced globally at 09:00 on 2026-07-17 — Fan Zhendong's first international casual-footwear global endorsement; campaign theme 'Let Them Talk', featuring the Pollex Clog II and Pollex RO Clog. |
| 06/04/2026 | ANTA | Table Tennis Performance Advisor | Pro Table Tennis Gear | - | Active | Announced on 2026-06-04; partnership from 2026 to 2028, with deep involvement in table tennis equipment R&D. |
| 06/02/2026 | SATINE | Brand Ambassador | Premium Milk | SATINE — fresh, and simply delicious! | Active | Announced in the early hours of 2 June 2026 — a partnership with SATINE, Yili's premium milk brand. |
| 05/15/2026 | Xinxiangyin | Brand Ambassador | Tissue & Paper | Heart to heart, set on winning — champion quality that earns the nation's trust. | Active | Announced at 10:00 on 15 May 2026. A leading household paper brand whose lineup covers facial tissues, toilet rolls, pocket tissues and wet wipes, with strong recognition in the domestic market. |
| 04/22/2026 | OMO | Greater China Brand Ambassador | Daily Essentials | Wear white, chase what you love. | Active | Announced on 22 April 2026, with the copy: "On court I give my all; whiteness I guard with all my might. Join me — wear white and chase what you love." |
| 02/03/2026 | CeraVe | Brand Ambassador (Cleansers) | Skincare | Extraordinary clean, champion-grade care. | Active | New endorsement in 2026 — a professional sensitive-skin repair brand under the L'Oréal Group. |
| 12/18/2025 | ANTA | Founder of the Fan Zhendong Series | Personal IP Sports Products | A champion's heart, forever in motion. | Active | Second drop of the personal IP series, deepening the partnership model. |
| 09/26/2025 | Nescafé | Brand Ambassador | Beverages | Every cup, for something better. | Active | New endorsement in 2025, covering the coffee beverage segment. |
| 09/12/2025 | usmile | Brand Ambassador | Daily Essentials | Whatever I wish for, doubly protected. | Active | Focused on oral care, conveying a philosophy of protection. |
| 09/08/2025 | Dr.Yu | Brand Ambassador (Body Care) | Body Care | 22 years guarding the skin barrier. | Active | The brand's first male body-care ambassador, boosting the premium image of a domestic brand. |
| 09/05/2025 | Clinique | Brand Ambassador | Beauty & Skincare | Break your limits, fear no challenge. | Active | Strengthening the endorsement portfolio in the premium beauty segment. |
| 08/18/2025 | Pierre Fabre Group (China) | Champion Partner | Group Partnership | - | Active | Covers sub-brands such as Avène and Klorane, deepening the presence in beauty and skincare. |
| 08/18/2025 | Klorane | Brand Ambassador | Haircare | Renewed from the roots, growing upward. | Active | The brand's first partnership with a Chinese sports star, focusing on scalp health care. |
| May–Jun 2025 | Heineken | Guest of Honour | Beer | - | Completed | Guest of honour at the 2025 UEFA Champions League final; a short-term promotional collaboration. |
| 05/28/2025 | Meituan Instant Shopping | Lifestyle Ambassador | Platform Service | One swing of the racket, deals delivered instantly. | Active | Covering instant-consumption scenarios and strengthening the lifestyle association. |
| 04/07/2025 | Avène | Brand Ambassador | Skincare | Fear no sensitivity — let resilience be your skin's foundation. | Active | Focused on sensitive-skin care, reinforcing the brand's professional image. |
| 03/26/2025 | Guming | Fresh Fruit & Veg Ambassador | Tea Drinks | Fight with passion, a cup full of freshness — the champion's choice, naturally fresh. | Completed | Expired in November 2025 without renewal; limited to the fresh fruit & veg line. |
| 01/22/2025 | ANTA | Founder of the Fan Zhendong Series | Personal IP Sports Products | - | Active | The IP first appeared in ANTA's birthday video on 22 January 2025; officially announced on 28 August and first released on 29 August. |
| 01/19/2025 | Armani | Friend of the Brand | Luxury Fashion | - | Active | Invited to Milan Fashion Week, expanding influence in the fashion world. |
| 01/03/2025 | Cadillac | Brand Ambassador | Automobile | Ask not what lies ahead — the road is clear; conquer with skill, move forward with passion. | Active | Announced the signing early to support his decision to withdraw from the world rankings. |
| 01/02/2025 | MLB | China Champion Glory Ambassador | Sports Promotion | - | Active | Attended the Tokyo Dome games in March 2025, promoting baseball culture across fields. |
| Nov 2024 | Redmi | Champion Ambassador | Smartphone | The strong stay strong, with no limits — bold and unrivalled. | Active | Renewed in June 2025, endorsing models such as the REDMI Turbo 4. |
| 09/21/2024 | HEYTEA | First Champion Ambassador | Tea Drinks | Sip HEYTEA's persimmon treats and toast to happy news — celebrate the 'Grand Slam of joy'. | Completed | Fan Zhendong's first new-style tea collaboration; products: Xishi Duoduo and Xishi Ye; merchandise included limited stickers, phone grips and fridge magnets; the partnership ran until late December 2024. |
| 08/14/2024 | RIMOWA | Friend of the Brand | Luxury Luggage | - | Active | Contract renewed in 2025. |
| 06/05/2024 | ANTA | Brand Ambassador | Sports | An extraordinary swing sets sail for Paris — ignite exceptional passion and move forward fearlessly. | Active | Endorsement announced in June 2024; the FZD trademark was filed in January 2025, approved in Class 25 on 20 July (valid until 2035), with all classes successfully registered on 13 August. |
| 03/09/2024 | Jellycat | Happiness Ambassador | Premium Plush Toys | A little more love, a little more extraordinary. | Completed | First premium toy brand collaboration; the last official Weibo post was on 9 March 2024, with no further partnership news after the Olympics. |
| 02/25/2024 | Yili | Brand Ambassador | Dairy | Every swing charges toward victory; every return shatters the opponent's hope. | Completed | The last official Weibo post was on 13 September 2024; the partnership is presumed to have expired. |
| Long-term (since 2021) | Butterfly | Signed Athlete | Sports Equipment | The future doesn't end here. | Active | Core endorsement for professional table tennis equipment, spanning his entire career. |
Global Brand Ambassador
Table Tennis Performance Advisor
Brand Ambassador
Brand Ambassador
Greater China Brand Ambassador
Brand Ambassador (Cleansers)
Founder of the Fan Zhendong Series
Brand Ambassador
Brand Ambassador
Brand Ambassador (Body Care)
Brand Ambassador
Champion Partner
Brand Ambassador
Guest of Honour
Lifestyle Ambassador
Brand Ambassador
Fresh Fruit & Veg Ambassador
Founder of the Fan Zhendong Series
Friend of the Brand
Brand Ambassador
China Champion Glory Ambassador
Champion Ambassador
First Champion Ambassador
Friend of the Brand
Brand Ambassador
Happiness Ambassador
Brand Ambassador
Signed Athlete
