Brand Partnerships
Complete record of commercial endorsements and partners across multiple industries
| Signed | Brand | Role | Category | Slogan | Status | Note |
|---|---|---|---|---|---|---|
| 08/28/2026 | Head & Shoulders | Chief Brand Ambassador | Hair Care | What you care about most deserves top priority. | Active | Announced on 2026-08-28 — Chief Brand Ambassador for Head & Shoulders, the highest-tier title in the brand's history; he attended the 'Top Priority' launch event in person, with a new advertising film released at the same time. |
| 08/21/2026 | Castrol | Champion Ambassador | Lubricants | LET THE BALL DO THE TALKING | Active | Announced at 10:00 on 2026-08-21. Castrol's first-ever signed Chinese table tennis athlete; Fan Zhendong: 'It's the same determination to break through — proud to be Champion Ambassador for Castrol, a world-leading lubricants brand. In the name of technology, Castrol has got something. The road to breakthrough never stops — forward, upward, toward the future.' |
| 07/17/2026 | Crocs | Global Brand Ambassador | Casual Footwear | Your life, your stage — you're in control. | Active | Partnership period: From Jul 2026 (ongoing). Announced globally at 09:00 on 2026-07-17 — Fan Zhendong's first international casual-footwear global endorsement; campaign theme 'Let Them Talk', featuring the Pollex Clog II and Pollex RO Clog. |
| 06/04/2026 | ANTA | Table Tennis Performance Advisor | Pro Table Tennis Gear | - | Active | Announced on 2026-06-04 for a 2026–2028 term — an upgrade of the existing endorsement (in place since 2024-06-05) with deep involvement in table tennis equipment R&D. An FZD series sharing session was held on 2026-06-18, and the third drop was teased on the official Weibo account on 2026-08-24 (released 2026-08-29). |
| 06/02/2026 | SATINE | Brand Ambassador | Premium Milk | SATINE — fresh, and simply delicious! | Active | Announced in the early hours of 2 June 2026 — a partnership with SATINE, Yili's premium milk brand. |
| 05/15/2026 | Xinxiangyin | Brand Ambassador | Tissue & Paper | Heart to heart, set on winning — champion quality that earns the nation's trust. | Active | Announced at 10:00 on 15 May 2026. A leading household paper brand whose lineup covers facial tissues, toilet rolls, pocket tissues and wet wipes, with strong recognition in the domestic market. |
| 04/22/2026 | OMO | Greater China Brand Ambassador | Daily Essentials | Wear white, chase what you love. | Active | Announced on 22 April 2026, with the copy: "On court I give my all; whiteness I guard with all my might. Join me — wear white and chase what you love." |
| 02/03/2026 | CeraVe | Brand Ambassador (Cleansers) | Skincare | Extraordinary clean, champion-grade care. | Active | Announced on 2026-02-03 — the professional sensitive-skin repair brand under the L'Oréal Group, as Brand Ambassador for the cleanser line; an 'Extraordinary Purifying World' launch event was held in Shanghai on 2026-06-14. |
| 12/18/2025 | ANTA | Co-creator of the ANTA Fan Zhendong Series | Personal IP Sports Products | A champion's heart, forever in motion. | Active | Second drop of the personal IP series and a deepening of the partnership model; released online on 2025-12-18 as the autumn/winter line following the first drop on 2025-08-29. |
| 09/26/2025 | Nescafé | Brand Ambassador | Beverages | Every cup, for something better. | Active | Announced as brand ambassador on 2025-09-26, covering the coffee beverage segment; the contract was renewed in April 2026. |
| 09/12/2025 | usmile | Brand Ambassador | Daily Essentials | Whatever I wish for, doubly protected. | Active | Focused on oral care, conveying a philosophy of protection. |
| 09/08/2025 | Dr.Yu | First Brand Ambassador for Dr.Yu Body Care | Body Care | 22 years guarding the skin barrier. | Completed | Announced on 2025-09-08 as the brand's first male body-care ambassador. Taobao/JD no longer show his name; customer service said the partnership ended amicably. Brands usually skip formal end notices and just stop posting new ambassador content. The 2026-09-17 Shanghai meetup may have been leftover contracted appearances. |
| 09/05/2025 | Clinique | Brand Ambassador | Beauty & Skincare | Face the challenge, fearless. | Active | Strengthening the endorsement portfolio in the premium beauty segment. |
| 08/18/2025 | Pierre Fabre Group (China) | Champion Partner | Group Partnership | - | Completed | Announced on 2025-08-18 (same day as Klorane) as Champion Partner of Pierre Fabre Group (China), covering Avène, Klorane and other sub-brands. After those brand deals ended, the group-level partnership ended with them; August 2026 business roundups no longer list the group (no separate termination notice). |
| 08/18/2025 | Klorane | Brand Ambassador | Haircare | Renewed from the roots, growing upward. | Completed | Announced as brand ambassador on 2025-08-18, focused on scalp health. Roughly a one-year deal; by Aug 2026, before the Head & Shoulders announcement, fan and business roundups widely treated the Klorane partnership as expired without renewal. No official termination notice. |
| 05/30/2025 | Heineken | Guest of Honour | Beer | - | Completed | Announced on 2025-05-30 as 'Guest of Honour for the 2025 Heineken UEFA Champions League Final'; he attended the match at Munich's Allianz Arena on 2025-06-01. A short-term promotional collaboration rather than a brand ambassadorship. |
| 05/28/2025 | Meituan Instant Shopping | Lifestyle Ambassador | Platform Service | One swing of the racket, deals delivered instantly. | Active | Covering instant-consumption scenarios and strengthening the lifestyle association. |
| 04/07/2025 | Avène | Brand Ambassador | Skincare | Fear no sensitivity — let resilience be your skin's foundation. | Completed | Announced as brand ambassador on 2025-04-07, focused on sensitive-skin care. Roughly a one-year deal; little to no new material from mid-2026, and fan business roundups (as of 2026-07-31) listed Avène among non-renewed brands. No official termination notice. |
| 03/26/2025 | Guming | Fresh Fruit & Veg Line Ambassador | Tea Drinks | Fight with passion, a cup full of freshness — the champion's choice, naturally fresh. | Completed | Limited to the fresh fruit & veg line. The end date is not officially confirmed; the line returned in autumn 2025 without him. |
| 01/22/2025 | ANTA | Co-creator of the ANTA Fan Zhendong Series | Personal IP Sports Products | - | Active | The FZD series logo first appeared in ANTA's birthday video on 2025-01-22; the series was announced on 08-28 and first released on 08-29. The ANTA Fan Zhendong Series is a personal IP product line he co-created. |
| 01/19/2025 | Armani | Friend of the Brand | Luxury Fashion | - | Active | Invited to Milan Fashion Week, expanding influence in the fashion world. |
| 01/03/2025 | Cadillac | Brand Ambassador | Automobile | Ask not what lies ahead — the road is clear; conquer with skill, move forward with passion. | Active | Announced as his third new partnership after he announced his withdrawal from the world rankings (2024-12-27); the announcement copy read 'From the same Wildest Dream'. |
| 01/02/2025 | MLB | China Champion Glory Ambassador | Sports Promotion | - | Active | Attended the Tokyo Dome games in March 2025, promoting baseball culture across fields. |
| 11/21/2024 | Redmi | Champion Ambassador | Smartphone | The strong stay strong, with no limits — bold and unrivalled. | Completed | Announced as REDMI Champion Ambassador on 2024-11-21; Turbo 4 endorsement announced on 2024-12-30. The Jan 2026 Turbo 5 launch had no Fan Zhendong tie-in; from spring 2026 his personal social posts showed other phone brands, and fans/tech circles widely treat the deal as not renewed (no official termination notice). |
| 09/23/2024 | HEYTEA | Champion Ambassador | Tea Drinks | Sip HEYTEA's persimmon treats and toast to happy news — celebrate the 'Grand Slam of joy'. | Completed | His first new-style tea brand collaboration; products: Xishi Duoduo and You Xishi Ye; merchandise included limited stickers and the A-xi co-branded phone grip. A one-off 2024 collaboration — when the line returned in autumn 2025 he was no longer involved. |
| 08/14/2024 | RIMOWA | Friend of the Brand | Luxury Luggage | - | Active | Announced as Friend of the Brand on 2024-08-14; Aug 2025 campaign 'Keep the Passion, Keep Moving' marked the renewal cycle; on 2026-08-04 the film 'Where Extraordinary Journeys Meet' paired him with global ambassador Jay Chou, with a Crafted-for-You custom racket case — partnership ongoing. |
| 06/05/2024 | ANTA | Brand Ambassador | Sports | An extraordinary swing sets sail for Paris — ignite exceptional passion and move forward fearlessly. | Active | Endorsement announced on 2024-06-05; the FZD trademark was filed in January 2025, approved in Class 25 on 20 July (valid until 2035), and on 13 August marks covering fitness equipment, leather goods and apparel/footwear were approved. |
| 03/09/2024 | Jellycat | Happiness Ambassador | Premium Plush Toys | A little more love, a little more extraordinary. | Completed | Jellycat's first-ever human ambassador worldwide and his first premium toy brand collaboration; no new material after March 2024, so the partnership is presumed to have ended, with no official termination notice. |
| 02/25/2024 | Yili | Brand Ambassador | Dairy | Every swing charges toward victory; every return shatters the opponent's hope. | Completed | On 2024-02-25 Yili's official Weibo account announced Fan Zhendong, Sun Yingsha and Wang Chuqin as brand ambassadors at the same time; no new material in 2025 and the expiry is not officially confirmed. In June 2026 he became ambassador for Yili's premium brand SATINE. |
| 2020 | STIGA | Brand Ambassador | Table Tennis Equipment | - | Completed | Partnership from around 2020; STIGA China's official website twice called him a 'STIGA ambassador' and released his personal signature blade, the Legacy Carbon FZD. He moved to Butterfly in November 2021; no public termination notice. |
| Long-term (since 2021-11-01) | Butterfly | Signed Player (Equipment Sponsorship) | Sports Equipment | The future doesn't end here. | Active | Signed per Butterfly's official announcement on 2021-11-01 as a professional equipment sponsorship rather than a commercial image endorsement; he uses the FZD ALC signature blade series and the partnership continues to this day. |
Chief Brand Ambassador
Champion Ambassador
Global Brand Ambassador
Table Tennis Performance Advisor
Brand Ambassador
Brand Ambassador
Greater China Brand Ambassador
Brand Ambassador (Cleansers)
Co-creator of the ANTA Fan Zhendong Series
Brand Ambassador
Brand Ambassador
First Brand Ambassador for Dr.Yu Body Care
Brand Ambassador
Champion Partner
Brand Ambassador
Guest of Honour
Lifestyle Ambassador
Brand Ambassador
Fresh Fruit & Veg Line Ambassador
Co-creator of the ANTA Fan Zhendong Series
Friend of the Brand
Brand Ambassador
China Champion Glory Ambassador
Champion Ambassador
Champion Ambassador
Friend of the Brand
Brand Ambassador
Happiness Ambassador
Brand Ambassador
Brand Ambassador
Signed Player (Equipment Sponsorship)
